MultiChoice Kenya has unveiled revised subscription packages for DStv and GOtv, lowering the cost of entry-level plans and restructuring its sports offering in a move aimed at attracting more households to its pay-TV services.
The new packages were announced on Monday, October 26, 2026, and are scheduled to take effect on Thursday, November 5. DStv will move from six existing packages to four, with monthly subscriptions ranging from Ksh750 to Ksh7,300.
The revised DStv line-up will consist of Starter at Ksh750, Select at Ksh1,500, Sports at Ksh3,000 and Ultimate at Ksh7,300. Subscribers will be able to access the packages through satellite television or DStv Stream, which allows viewing on internet-connected devices.
A key feature of the revamped offering is the inclusion of selected live football matches in DStv Starter, the cheapest package, which provides access to up to 116 channels.
Subscribers on the entry-level plan will be able to watch channels such as Maisha Magic Plus, Maisha Magic Loko, Maisha Magic Poa, Cartoon Network, Disney Junior, LaLiga, Novela+, Pearl Magic and Movie Legends, in addition to local free-to-air stations.
The package will also feature SuperSport KICKOFF, a new channel set to air selected live fixtures from major football competitions, including the English Premier League (EPL). However, subscribers will not have access to all Premier League matches through the entry-level plan.
DStv Select, which will cost Ksh1,500 monthly, will provide up to 149 channels. Its programming will cover local and international series, updated movie channels, selected football fixtures and other sporting events, as well as lifestyle shows, religious programmes and children’s content.
Sports fans seeking broader football coverage will have the option of DStv Sports, priced at Ksh3,000 per month. The package offers up to 159 channels and will provide the full Premier League offering, alongside the UEFA Champions League, Europa League and Conference League.
The sports package will also feature WWE and UFC content while retaining the general entertainment channels available on DStv Select. This gives customers interested in major football competitions and combat sports an alternative to the more expensive Ultimate package.
DStv Ultimate will remain at the top of the subscription range, costing Ksh7,300 per month for up to 180 channels. The package combines entertainment and sports programming, including premium competitions such as Formula 1, MotoGP, cricket, rugby, ATP tennis and major golf tournaments.
MultiChoice Kenya Chief Executive Officer Nzola Miranda said the changes marked an important stage in the company’s three decades of operations in the country, with the restructuring intended to respond to changing consumer needs.
“This marks a defining moment in our 30-year journey in Kenya. For the first time, we have undertaken a comprehensive review of our entire product portfolio, reimagining and simplifying our package offerings to reflect the evolving needs, preferences and realities of Kenyan consumers,” Miranda said.
Miranda said the revised line-up was designed to make entertainment more affordable while giving customers greater flexibility in choosing content that suits their needs.
“With our new Expect More proposition, we are making great entertainment more affordable, accessible and relevant to more households. This is more than a change in packages and pricing; it represents a renewed commitment to delivering greater value, more choice and an entertainment experience that meets our customers where they are today,” he added.
GOtv customers will also benefit from the changes, with the revised subscription options starting at Ksh300 per month for GOtv Easy.
The entry-level package will provide 30 channels and selected live sports coverage, including Match of the Week and SuperSport KICKOFF.
GOtv Starter will be priced at Ksh750 and include 47 channels, while GOtv Select will cost Ksh1,500 for access to 66 channels.
For subscribers looking for more sporting action, GOtv Sports will retail at Ksh3,000 per month and offer 73 channels. Its programming will include Premier League and UEFA Champions League coverage, as well as WWE and UFC content.
MultiChoice also announced reduced equipment prices through its DStv Expect+ campaign, which will begin alongside the new packages on November 5.
Under the promotion, customers will be able to purchase an HD decoder and satellite dish for Ksh1,500, with installation attracting an additional charge of Ksh500.
The company said its content strategy would continue to prioritise African productions alongside international entertainment and sporting events. New local programmes, including Chamaa, are expected to be introduced in the coming months.
Nomsa Philiso, Executive Vice President of Content at CANAL+ Africa, highlighted the company’s continued focus on developing African stories and expanding their reach to audiences beyond the continent.
“MultiChoice has built an extraordinary connection with African audiences and a deep understanding of the stories they love to watch,” said Nomsa Philiso, Executive Vice President of Content at CANAL+ Africa.
“Not only does CANAL+ share the same passion and commitment, but they are also investing in African storytelling through increased production and global distribution,” she added.
The changes come amid continued competition among pay-TV providers for a share of household entertainment spending. Subscription affordability, access to major live sporting events and investment in locally produced content remain important factors influencing consumer choices.
